Cultural and Social Activities
10/07/2022
KDI HOLDINGS – THE JOURNEY TO ENHANCE THE VALUE OF TOURISM IN NHA TRANG – KHÁNH HÒA IN A NEW ERA

Nha Trang has consistently ranked among the top ideal destinations for travelers thanks to its advantages in coastal and island landscapes, mild climate, and unique local tourism products and services. According to experts, after the pandemic period, the province is showing strong signals for accelerated development, especially as hotels have reopened, and entertainment, sightseeing, and recreational facilities are restarting and upgrading their systems.

Nha Trang – Khánh Hòa develops tourism as a key economic sector

Thanks to tourism recovery efforts after the pandemic, in the first six months of 2022, Khánh Hòa welcomed over 1 million visitors, a 128.6% increase compared to the same period last year, reaching 87.2% of the 2022 annual plan. The province has intensified promotional and marketing activities to attract tourists, such as launching the 2022 Nha Trang – Khánh Hòa tourism stimulus program and unveiling the tourism identity set of Nha Trang – Khánh Hòa; participating in promotional activities at major domestic and international tourism conferences and events. The province has also expanded the use of digital technology and media to introduce the attractive features of “Land of Agarwood” tourism through websites and social media channels.

In the Government’s Action Program implementing Resolution No. 09-NQ/TW dated January 28, 2022, of the Party Central Committee on building and developing Khánh Hòa province by 2030, with a vision toward 2045, one of the key objectives is to position Nha Trang – Khánh Hòa as a top destination on the Southeast Asian tourism map.

Additionally, according to the Vietnam Tourism Development Program 2022 – 2026, recently submitted by the Ministry of Culture, Sports and Tourism to the Prime Minister, by 2025, the number of international visitors to Khánh Hòa is expected to account for one-third of the national total. This presents a major driving force for Khánh Hòa to experiment with new measures for tourism recovery and restructuring, aiming to diversify the international market and develop more high-quality visitor segments.

In practice, luxury resorts located along beautiful beaches always have strong appeal to tourists, aligning with post-pandemic travel trends. In the coming period, Khánh Hòa identifies this segment as a core product to attract visitors.

Luxury resorts along beautiful beaches consistently attract tourists

Libera Nha Trang – an international-class project enhancing the tourism value of the “paradise island”

Aligning with the tourism development orientation and strategy of Nha Trang – Khánh Hòa, and committing to enhancing the tourism value of the province, KDI Holdings is continuously developing Libera Nha Trang into the first and only coastal Mixed-use Art – Resort – Entertainment complex in Nha Trang. Covering nearly 44 hectares, the project features three main product lines: Libera Continental Shopping Plaza – the centerpiece of the Night Economy initiative; Gran Meliá Nha Trang – the “billionaire’s peninsula” offering a series of “limited edition” privileges exclusively for the elite; and Vega Hotels – four luxury hotels from top global hotel brands.

Mr. Đỗ Tuấn Anh, CEO of KDI Holdings, shared: “As travel conditions become more convenient post-COVID-19, tourism activities are booming. Alongside this, the standards for enjoying a holiday have been elevated. We have chosen a development model that combines resort real estate with art and entertainment to meet the diverse needs of travelers.”

Libera Nha Trang is the first and only coastal Mixed-use Art – Resort – Entertainment complex in Nha Trang

Libera Nha Trang is invested with an ecosystem of hundreds of high-class facilities, including the world’s first underwater coral park Vạn San Đảo, Opera contemporary art theater, Vega Yacht luxury cruise, a 4,000m² artificial hot mineral lake, cave spa, and a chain of 5-star high-end restaurants such as Hispania Nha Trang. This rich ecosystem promises truly premium experiences, contributing to elevating Nha Trang’s resort tourism to a new level.

Libera Nha Trang achieves four nominations for Best in Asia – Pacific at the 2022 International Property Awards (IPA)

According to the latest project updates, the “wave-touching” shophouses at Libera Continental Shopping Plaza are expected to be completed in July 2022 and will soon be handed over to customers. In the final stage of 2022 – early 2023, Libera Nha Trang will inaugurate the first 6-star resort within the mixed-use complex.

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